Old Navy Design Brief

A collection of mens and plus size womens' clothes, inspired by summer romance and vintage Americana. Designed with the Old Navy consumer in mind.

SUMMER ROMANCE

A design collaboration with the American brand Old Navy, to create a 12 piece summer 2020 collection.

SUMMER ROMANCE

"The freedom of living in the moment with another induvidual where every moment feels infinite."

THE CONSUMER STORY

An insight into my chosen consumers.

INITIAL INSPIRATION

The story of my two lovers in a vintage Americana setting.

COLOUR AND CONCEPT

The overall concept and colour story of my collection.

GRAPHIC AND BRAND IDENTITY

An exploration into the Old Navy aesthetic and how my graphics could br placed.